Ideas worth building on.

What we write about

Everything here is written by the people who do the work at SEVA — no guest posts, no content farm. Articles are practical by design: something you can apply to your own site, product or business the same week. Where an article draws on a client project, the client has agreed to it; where it draws on a mistake of ours, we say so.

• Product

  How we decide what to build for a client and what to leave out: scoping, prioritisation, and the trade-offs behind a fixed-price project.

• Engineering

  Practical notes from building websites, custom software and mobile apps — the stack we use, the mistakes we have stopped making, and what actually holds up in production.

• Design

  Brand, interface and content design as we practise it: accessible by default, readable on a phone first, and measured by whether people can finish what they came to do.

• Growth

  Search, email and analytics for businesses that do not have a marketing department — what moves the numbers, what is noise, and how to tell the difference.

• Company

  How SEVA works: a distributed team, service as the operating principle, and the decisions behind pricing, hosting and the tools we run for clients.

• Case Studies

  Real projects, with the problem, the constraints and the result — including the parts that did not go to plan.

Want a topic covered, or have a question one of these should answer? Tell us. New articles go out through the newsletter first.